Connect to the major review sites:
Coming soon
Coming soon
AI-Powered Review Replies: Responds in a minute, not days.
The headache of responding to reviews is over. With BFN-AI, witness a revolution in seconds—fully personalised, human-like responses to every review, only better. Slash your administrative efforts by a remarkable 90%, ensuring every review receives the attention it deserves instantly.
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Replies in minutes
BFN-AI writes unique replies instantly. Auto-post or check it, edit, & publish.
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Human-Like Responses
Concise or detailed SEO-ready replies, adds emojis for a human touch.
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Manage Negative Reviews
BFN-AI AI alerts you for immediate human response.
"BFN-AI has helped us go from taking 10 days to respond to a review to responding to most reviews on the same day."
Paul Tench
Group Sales Director - JT Hughes Group
How it works
1. Customer leaves a review.
No wasting time. Skip checking multiple review sites. BFN-AI brings all reviews into one platform.
2. Filters review ratings automatically.
Sorts reviews by rating, allowing auto-replies or manual responses based on positive or negative reviews.
3. Reviews are funnelled directly into BFN-AI.
Routes reviews from all your review sites into BFN-AI, ready for fully automated AI-powered response management.
4. BFN-AI crafts personalised responses to each review.
Each positive response seamlessly incorporates keywords including dealership name and model or service descriptors.
5. BFN-AI replies to 4- or 5 - star reviews.
BFN-AI immediately replies to positive reviews. For negative ones, it alerts the relevant personnel at your dealership via email.
AI-Powered Review Responses.
BFN-AI is trained to deliver real-time, thoughtful, personalised, and engaging responses, optimising replies with brand and model-specific keywords on your behalf. It preserves the authentic voice of your dealership at scale through human-like responses, so you can direct valuable in-house marketing efforts appropriately.
BFN-AI allows you to manually edit responses before publishing, combining AI's speed and efficiency with human insight. Keep control with both manual approval and full automation once you are comfortable your AI assistant is running smoothly.
Adaptive Replies.
BFN-AI ensures every customer review is uniquely addressed. From matching short reviews with concise responses to providing detailed ones for longer feedback. It can even respond to textless star ratings by encouraging customers to share more.
Add Emojis.
Looking for a personalised touch in your replies? Incorporate emojis for added warmth and charm. BFN-AI seamlessly blends emojis into answers, giving your brand a friendly and approachable vibe.
Brand Voice.
BFN-AI optimises responses to enhance brand impact, adopting your dealership's unique tone, voice, and identity. Whether you prefer a casual or formal tone based on your brand profile, it can be trained accordingly, ensuring consistent and on-brand responses for your dealership.
Upsell F&I.
BFN-AI can be trained to subtly promote your F&I products within review responses, integrating details about the specific make and model or car maintenance work. By seamlessly weaving in keywords, it not only achieves upselling without a hard sell approach but also enhances your local SEO strategy.
Visualise all your reviews in one place.
No more back-and-forth. BFN-AI pulls in all your review data from your chosen review sites, ensuring prompt responses to every review. Also, all reviews are collected in a reporting dashboard, giving you a single centralised view of your reputation over multiple review sites at once.
Savings Calculator
Calculate how much you save by using BFN-AI
BFN-AI Savings Calculator
Annual cost savings of £480
Hours saved annually 24 hours
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Connect to the major review sites:
Coming soon
Coming soon
Fully Managed Set-up in 3 Steps
We will sync your review platform with our BFN-AI Responder App
1 - Grant Us Access.
Once your order is approved, we’ll guide you step-by-step on granting us admin access to your chosen review sites.
2 - Brand Sync Customisation.
We’ll connect your review platform and fine-tune our BFN-AI to craft responses that echo your dealership’s distinct brand voice.
3 - Ready, Let’s Launch.
With your accounts connected and preferences set, BFN-AI will start generating personalised responses for your reviews. Initially, you'll have the option to approve or reject each response to ensure they meet your expectations. You can also provide us feedback to help BFN-AI improve over time.
4 - Enable Auto-Pilot Mode.
Once you're confident in the quality of the generated responses, you can switch to "Auto-Pilot Mode" in the "Settings" tab. This will allow BFN-AI to automatically respond to incoming reviews without requiring your approval. You can always return to manual review mode if you prefer.
Frequently asked Questions
From order status updates to product details, we’re here to help. Use the menu below to jump to a particular topic, or feel free to contact a member of our Customer Service team directly.
1. Do you offer customer support ?

Yes, at BFN-AI, we are committed to ensuring that your experience with our AI-powered review response tool is both smooth and effective. To assist you with any questions or issues you might encounter, we offer dedicated email support. Please feel free to reach out to our support team at  Our team is dedicated to providing timely and helpful responses to ensure that you can make the most out of our services.


2. Do we need to sign a contract?

At BFN-AI, you are not locked into any long-term subscription contracts. Whether you are paying for your review credits monthly or annually, you have the freedom to choose not to renew your credits at the end of your payment cycle.

If you decide not to continue, simply email us at to request the removal of your details from our system.

Please note that the initial setup fee is non-refundable. This fee covers the cost of integrating and tailoring AI prompts to your specific dealership, ensuring you receive the full benefits of BFN-AI from the start

3. How does the monthly fee work?

The monthly fee for BFN-AI is based on the number of reviews your dealership receives each month. To understand the potential costs, please visit our pricing page where you can use the cost calculator. This tool provides a tailored quote according to your dealership's review volume, helping you plan your budget effectively.

For larger dealership groups operating multiple locations, we recognise that your needs may be more comprehensive. 

We encourage such groups to contact us directly for a personalised quote that addresses their specific requirements. 

You can reach us at 01743 235770 or via email at

In terms of payment, BFN-AI offers flexible options. You can opt to pay the monthly license fee on a monthly basis, or choose an annual payment plan, which is priced more competitively. 

This flexibility allows you to select the payment structure that best fits your dealership's financial planning and budgeting needs.


4. What is the difference between BFN-AI and other AI review response tools?

BFN-AI stands out from general AI response tools and reputation management software that may also offer AI review response features but lack industry-specific tailoring. Here’s what sets BFN-AI apart:

Custom-Developed for Car Dealerships: Unlike generic tools, BFN-AI is specifically designed for the automotive retail industry, providing more nuanced interactions and tailored responses that meet the unique challenges faced by car dealerships.

Seamless Integration: BFN-AI integrates directly with popular review platforms like Google and JudgeService. This full automation enhances the review management process through:

Collection: Efficient aggregation of reviews from multiple platforms into a single system for easier management.

Automated Responses: Automatic posting of AI-generated responses to review platforms, ensuring timely and contextually appropriate interaction with customers without manual effort.

Advanced Prompt Engineering: The effectiveness of an AI tool heavily relies on its prompt engineering—the art of crafting precise instructions to guide the AI's responses. Without this skill, responses can often be monotonous, overly verbose or too brief, miscapitalised, poorly punctuated, or utilize incorrect narrative perspectives. BFN-AI excels in this area, employing advanced prompt engineering to avoid these common pitfalls and ensure that each response is clear, engaging, and professionally presented.

Personalised and Accurate Responses: BFN-AI delivers responses that are not only grammatically correct and appropriately toned but also personalized to reflect the distinct needs and voice of your dealership. This tailored approach significantly enhances customer interactions and boosts satisfaction rates by addressing specific comments and concerns with the right context and sentiment.

By focusing specifically on the automotive retail industry, BFN-AI ensures that your dealership receives expertly crafted, relevant responses that elevate your customer service and strengthen your online reputation.

5. Does BFN-AI comply with Google's AI Guidelines

Yes, BFN-AI complies with Google's AI guidelines. Google's current stance on AI-generated content is focused primarily on quality and user value, rather than the means of content creation. AI-generated content is acceptable as long as it is helpful, reliable, and prioritizes the user's experience—qualities that align with Google's E-E-A-T criteria (Expertise, Experience, Authoritativeness, Trustworthiness)​ (GetGenie Ai)​.

Google does not currently mandate labeling AI-generated content, although they do recommend transparency about using AI, especially for images. For text content, it remains at the discretion of the publisher whether to disclose AI involvement​ (Search Engine Journal)​​ (GetGenie Ai)​.

Moreover, while AI can be a powerful tool for content creation, it is important that it is not used to manipulate search rankings or to produce low-quality, spammy content. Using AI responsibly, ensuring the content adds value and is based on solid expertise and information, aligns with Google's guidelines and avoids penalties​ (Thrive Internet Marketing Agency)​​ (Jasper)​.

Therefore, as long as BFN-AI is used to create high-quality, user-focused responses without aiming to manipulate search rankings, it should comply with Google’s guidelines.


6. Why do you charge a setup fee?

At BFN-AI, the setup fee is essential to providing a highly customised and effective AI review response assistant tailored specifically for your dealership. Here's what the setup fee covers:

Custom Integration: We integrate BFN-AI with your preferred review sites, configuring it to align seamlessly with your dealership's operational flow. This personalised setup ensures that the AI functions optimally within the specific context of your business.

Advanced Prompt Engineering: Our experienced engineers employ advanced prompt engineering techniques to train your AI-Response Assistant.

This process involves crafting precise, dealership-specific instructions that guide the AI in generating responses. The quality of these instructions, or prompts, is crucial as they determine the effectiveness and relevance of the AI-generated replies.

Tailored Responses: We program BFN-AI to understand and use your dealership's unique brand voice and customer service style. This customisation avoids common issues such as repetitive or irrelevant content, incorrect use of tense, and grammatical errors. Instead, it ensures that every response is not only contextually appropriate but also mirrors the tone and professionalism of your dealership.

By investing in this initial setup, we can be sure that BFN-AI produces high-quality, human-like responses that effectively represent your dealership and enhance customer interaction. This upfront cost is a critical investment in ensuring BFN-AI operates as an integral, efficient part of your reputation management from day one.


7. Should we inform customers about AI-generated responses?

While UK law currently does not require the disclosure of AI-generated content, transparency remains a key consideration. The Information Commissioner's Office clarifies that there is no specific mandate under data protection legislation to disclose the use of AI or to publish an AI policy. Consequently, you are not legally obliged to inform customers that responses are generated by AI.

However, BFN-AI generates replies that are indistinguishable from those crafted by humans, providing you with the flexibility to choose whether to disclose their automated nature. For enhanced transparency, you might consider:

    • Signing Off with AI Identity: You can add a simple sign-off to AI-generated replies, such as "Gary, AI Assistant at [Dealership Name]," to indicate that the response was automated.
    • Terms and Conditions: Although not required, incorporating a clause about the use of AI in customer interactions within your dealership’s terms and conditions can promote openness and build trust with your customers.

Ultimately, the decision to disclose AI involvement in customer interactions depends on your dealership's policy and commitment to transparency. Adopting a transparent approach could differentiate your service and reassure customers about the integrity of your communications.


8. What review sites can you connect to?

 BFN-AI currently supports integration with popular review platforms, including Google Business Profiles, JudgeService, and Trustpilot. Please note: Connecting to Trustpilot requires a paid account from their service.

We understand that your dealership may utilise various platforms to gather customer reviews. If there are other platforms you're interested in integrating with BFN-AI, please let us know.

We are committed to enhancing our service to meet your needs and will explore the possibility of adding new integrations.

Our goal is to ensure BFN-AI works seamlessly with your preferred review sites by verifying if these platforms support two-way integrations via their APIs, thus providing you with a comprehensive and effective review response management tool.


9. Can I add multiple locations and review accounts?

Yes, with BFN-AI, you can visualise all your reviews in one place. Our system is designed specifically for car dealerships with multiple locations, pulling in all review data from your chosen review sites.

This allows for prompt responses to every review and ensures that you stay on top of customer feedback across all your dealerships.

Additionally, all reviews are collected in a reporting dashboard, providing you with a single centralised view of your reputation across multiple review sites at once.

This integrated approach eliminates the need for back-and-forth between different platforms, making it easier to manage and respond to customer sentiment effectively.

10. Can BFN-AI reply to negative reviews?

Responding to negative reviews should always involve humans due to the time and sensitivity required.

However, BFN-AI can be invaluable in creating first-draft responses, providing a starting point for human reviewers to save time.

Instead of starting from scratch, your team can review the BFN-AI's draft, make necessary edits, and move it to the publish queue.

BFN-AI is configured not to auto-reply to negative reviews (ratings of 1, 2, and 3 stars). Instead, when such a review is posted, BFN-AI immediately alerts the appropriate personnel at your dealership via email, indicating the need for a personalised, human response


11. How long does it take to set up ?

From the moment you decide to onboard BFN-AI, we manage the entire setup process to ensure a smooth and hassle-free experience.

Typically, it takes between 3-5 business days to have everything up and running, although this can vary based on the number of dealership locations and the review sites you want to integrate.

Our setup process is 100% code-free, so there is no need for IT department involvement.

All we need from you is temporary access to your Google Business Profile and dealer codes from your review platforms.

We'll send you straightforward instructions to provide them to the relevant contacts.

Once you place your order, we will provide a more accurate timeline tailored to meet your specific needs.

Our aim is to get you started with our AI-powered review response tool as quickly as possible without compromising the quality and customisation of the setup.

12. What happens if I don't use all my reviews ?

At BFN-AI, our pricing model is based on the number of reviews we manage for your dealership each month.

It is important to note that unused reviews do not roll over to the next month. 

To ensure you are getting the most value from our service, we recommend integrating strategies into your marketing plan that encourage your customers to leave reviews.

Actively soliciting reviews can help you fully utilise your allocated review quota and has the added benefit of boosting your online reputation and strengthening relationships with your customers. 

Check out our review request cheat sheet for car dealerships.

This proactive approach not only maximises your investment in BFN-AI but also enhances your visibility and engagement with potential and current customers.