Pricing

Simple, Scalable Pricing

Pay Once per location, with monthly Fees based on review volumes. No Surprises or Contracts.
How many locations?
How many reviews p/m?
Reset
Your Price
£250.00
Set-up-fee
£190.00
Monthly Price
[£2,090 Yearly Price]
Price Ex Vat
What's included?
  • Collect / Reply to reviews from one place
  • Centralised sentiment analysis
  • AI-Powered Responders
  • Website Integration Widgets*
  • Alerts & Notifications
  • Message Moderation + AI Suggest
Reset
Your Price
£340.00
Set-up-fee
£340.00
Monthly Price
[£3,740 Yearly Price]
Price Ex Vat
What's included?
  • Collect / Reply to reviews from one place
  • Centralised sentiment analysis
  • AI-Powered Responders
  • Website Integration Widgets*
  • Alerts & Notifications
  • Message Moderation + AI Suggest
Reset
Your Price
£250.00
Set-up-fee
£580.00
Monthly Price
[£6,380 Yearly Price]
Price Ex Vat
What's included?
  • Collect / Reply to reviews from one place
  • Centralised sentiment analysis
  • AI-Powered Responders
  • Website Integration Widgets*
  • Alerts & Notifications
  • Message Moderation + AI Suggest
Reset
Enterprise / Custom
Custom Pricing
Price Ex Vat
What's included?
  • Collect / Reply to reviews from one place
  • Centralised sentiment analysis
  • AI-Powered Responders
  • Website Integration Widgets*
  • Alerts & Notifications
  • Message Moderation + AI Suggest
FAQ
Frequently asked Questions
From order status updates to product details, we’re here to help. Use the menu below to jump to a particular topic, or feel free to contact a member of our Customer Service team directly.
1. Why do you charge a setup fee?

At BFN-AI, the setup fee is essential to providing a highly customised and effective AI review response assistant tailored specifically for your hotel. Here's what the setup fee covers:

Custom Integration: We integrate BFN-AI with your preferred review sites, configuring it to align seamlessly with your hotel's operational flow. This personalised setup ensures that the AI functions optimally within the specific context of your hotel.

AI Training: Our experienced team train your AI-Response Assistant. This process involves crafting precise, hotel-specific instructions that guide the AI in generating responses. The quality of these instructions, or prompts, is crucial as they determine the effectiveness and relevance of the AI-generated replies.

2. How does BFN-AI work?

BFN-AI is an AI model trained on millions of reviews to generate responses. BFN-AI understands the various aspects of a good guest experience, like food, cleaning, service, facilties, activities etc. When you give it a review, it instantly generates a response. BFN-AI responses are designed to always be professional and courteous (like you'd expect your hotel staff to be)!

BFN-AI intelligently filters star ratings between positive and negative reviews. It can be set to auto-pilot or moderation mode, allowing team members to approve or edit responses if they wish. Additionally, it can randomly upsell by encouraging guests to book directly the next time they visit. This flexibility ensures that your hotel's unique voice and standards are maintained while maximising guest engagement and satisfaction.

3. Are responses personalised?

BFN-AI is trained to respond to your guest reviews by following specific guidelines, such as the language to use, the tone of voice to adopt, the length of the response, and the correct contact information for your hotel. Each review response is not just personalised but individualised, ensuring that every guest receives a unique and appropriate reply. Additionally, BFN-AI is trained to craft SEO-ready responses to enhance your local search strategy and increase your visibility on search engines like Google.

4. Does BFN-AI comply with Google's AI Guidelines?

Yes, BFN-AI complies with Google's AI guidelines. Google's current stance on AI-generated content focuses primarily on quality and user value, rather than the means of content creation. AI-generated content is acceptable as long as it is helpful, reliable, and prioritizes the user's experience—qualities that align with Google's E-E-A-T criteria (Expertise, Experience, Authoritativeness, Trustworthiness).

Google does not currently mandate labeling AI-generated content, although they recommend transparency about using AI, especially for images. For text content, it remains at the discretion of the publisher whether to disclose AI involvement.

Moreover, while AI can be a powerful tool for content creation, it is important that it is not used to manipulate search rankings or to produce low-quality, spammy content. Using AI responsibly, ensuring the content adds value and is based on solid expertise and information, aligns with Google's guidelines and avoids penalties.

Therefore, as long as BFN-AI is used to create high-quality, user-focused responses without aiming to manipulate search rankings, it should comply with Google’s guidelines. This ensures that your hotel's online reputation remains strong and trustworthy.

 

5. What is the difference between BFN-AI and other AI tools for hotels?

BFN-AI stands out from other providers because we are not a copy-and-paste solution. Our unique difference lies in the fact that we train our AI to be customized based on your hotel's brand and specific instructions. Other providers typically use basic prompts or require you to train the AI yourself. This is not practical as your team may lack the experience or be too busy to do this, and it would also require additional time for testing to achieve the best possible response output. With BFN-AI, you get a tailored, high-quality service without the extra hassle.

6. What kind of support can we expect during and after setting up BFN-AI in our hotel?

 Yes, at BFN-AI, we are committed to ensuring that your experience with our AI-powered review response tool is both smooth and effective. To assist you with any questions or issues you might encounter, we offer dedicated email support. Please feel free to reach out to our support team at info@builtfornow.co.uk. Our team is dedicated to providing timely and helpful responses to ensure that you can make the most out of our services.