The Impact of AI-Powered Search For Car Dealerships & the Importance of Online Reviews

What customers say about dealerships in their reviews is becoming even more important.
1-Apr-2024 - 1-Apr-2024

How AI Revolutionises Customer Engagement for Car Dealerships.

Artificial intelligence, or AI for short, is changing how customer reviews and ratings impact car dealerships.

We at BFN-AI have been looking into how these new tech changes help customers find and think about car dealers.

What we're finding is clear: as the way we research when shopping for a new car online gets smarter, what customers say about dealerships in their reviews is becoming even more important.

This is because AI can pick up and use the detailed comments in reviews to help people find what they're looking for.

Adapting to AI: The Future of Online Car Dealership Searches.

Ever since the internet became a staple in daily life, your dealership has had to adapt, ensuring that potential customers can find you online easily.

This has involved optimising your website and gathering as much customer feedback as possible to rank higher on search engines like Google.

Why Customer Reviews Are Key to Car Dealership Success Now More Than Ever.

The importance of good reviews has grown tremendously, not just for being noticed online but also for influencing how customers and prospects view and choose your dealership throughout their buying process and ownership.

This has led us into an era where customer feedback is king.

Navigating the AI Shift: Tech Giants Reshape Car Buying Experience.

Now, with big names like Amazon, Google, and Microsoft incorporating AI into how searches are conducted and the emergence of advanced tools like ChatGPT from OpenAI, the spotlight on your reviews and ratings has never been brighter.

These technological strides are making your customers' feedback more visible and influential than it has ever been before. 

So, it's crucial for your dealership to actively engage with this trend.

Google SGE: Transforming How Customers Discover Your Dealership.

Although not yet available in the UK and Europe at the time of writing this article (March 2024), Google Search Generative Experience is an experimental search feature that heavily incorporates artificial intelligence.

Simply put, GSE provides users with a quick overview of the topics they’re looking for without having to click on individual webpages to get their answer.

Meaning you can provide more context in your questions and search results are more intuitive, featuring customer ratings more prominently.

So, when someone searches for a “Subaru dealer near me,” instead of seeing a mix of ads and basic listings...


... they get a clear summary of nearby dealerships, with customer ratings taking the spotlight... 


... Now if you ask SGE a follow-up question to find out which car dealers near you have the best reviews, SGE provides even more useful information, including customer quotes.  


Maximising Visibility: The Power of Positive Reviews in AI-Driven Searches.

This advanced search method pulls together information from your dealership's website and customer review sites, ensuring that positive feedback about your dealership is prominently displayed.

It goes a step further by highlighting specific comments and ratings from your reviews, especially useful when customers are looking for the dealership with the best satisfaction levels.

This is a significant shift from traditional search methods, which tended to prioritise ads and required users to dig through multiple links for detailed insights.

Crafting a Stellar Online Presence: The Importance of Active Reputation Management.

For your dealership, this underscores the importance of actively managing your online reputation.

Positive reviews are more visible than ever, making them a critical part of how potential customers perceive your dealership.

Equally important is how you respond to both positive and negative reviews.

A thoughtful reply to a positive review can amplify its positive impact, while a constructive response to negative feedback can turn a potential setback into an opportunity to demonstrate your commitment to customer satisfaction.

This balanced approach to managing reviews not only improves your online presence but also strengthens trust with both current and prospective customers.

Is your dealership struggling to respond to reviews? 

Subscribe to BFN-AI, the review response assistant tailored for car dealerships. Discover how it transformed operations for our client, JT Hughes, by checking out their case study.

Strategic Review Management: Boosting Your Dealership's Online Influence.

Leveraging reviews in the AI era: A Game-Changer for Car Dealerships.

As AI starts playing a bigger role in how people search for things online, the impact of your dealership's reviews and ratings on customer decisions is set to increase even more.

It's becoming crucial for car dealerships like yours to gather as much positive feedback as possible.

AI is making it easier for potential customers to find the most helpful and relevant reviews, so encouraging your customers to leave detailed and thoughtful feedback about their experiences is key.

Transforming Feedback into growth: Elevating Your Dealership Customer Service.
But gathering reviews is just the start. It's equally important to actively engage with the feedback you receive.

This isn't just about reading reviews; it's about using what your customers tell you to make your dealership better.

Responding to reviews, whether they're positive or negative, shows that you value customer feedback and are committed to improving their experience.

This engagement can make a big difference in your dealership's reputation and in how satisfied your customers feel.

By taking this approach, you're not just collecting feedback; you're using it as a valuable tool to enhance your dealership's service and customer satisfaction levels.

Seizing Success: Mastering the AI-Driven Car Sales Landscape.

In this evolving landscape where AI shapes how customers discover and evaluate car dealerships, prioritising positive reviews and employing AI for crafting responses becomes critical.

The strategic use of AI not only highlights the most relevant customer feedback but also cements ratings and reviews as key pillars of your dealership's online identity and credibility.

Moreover, when addressing negative reviews, responding with empathy is paramount.

AI can play a pivotal role here, guiding your teams to create responses that acknowledge the customer's concerns genuinely and offer constructive solutions.

This approach not only demonstrates your commitment to customer satisfaction but can also turn potential negatives into positives by showing prospective customers that you value feedback and are dedicated to continuous improvement.

By leveraging AI to ensure timely, SEO-optimised, and empathetic responses to all reviews, your dealership not only bolsters its reputation but also enhances its appeal to potential customers.

This strategic engagement in the feedback economy is not just beneficial; it's indispensable for carving out a successful niche in the competitive car sales market.

Through a combination of celebrating positive feedback and skillfully addressing any criticisms, your dealership is set to thrive, drawing in more customers and securing a leading position in automotive retail. 

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